What are the essential components of effective content marketing for law firms?  Yesterday I had the pleasure of speaking on the 10 key components at an LMA webinar .  My co-speakers: my impressive and knowledgeable colleagues Deborah McMurray of Content Pilot and Elonide Semmes of RightHat.  I spoke mostly about addressing challenges of content marketing to reach global target markets.  Quote of the day, thanks to George Bernard Shaw:  “The biggest problem in communication is the illusion that it has taken place.” The 10 components of content marketing planning and execution that we discuss in brief are:

• Definition of content marketing
• Firm strategy
• Positioning strategy
• Firm values
• Understand your clients
• Content strategy/your messages
• Measurement & metrics
• Goals
• Distribution channels
• Sustainability

You can listen to the webinar at this link:  https://attendee.gotowebinar.com/recording/879888943273544450

Along with the famous Norm Rubenstein, we’ll be presenting in more depth on this topic at the LMA annual conference in San Diego, April 14 at 11am.  Hope to see some of you there.