ELD International


Global perspectives.
Latest thinking. 

Leigh Dance has written, published and spoken extensively on many aspects of global legal services, at major global conferences and in business and legal industry publications worldwide, including The Wall Street Journal.  Click here for our extensive archive of past (we believe still insightful!) published articles.

Dance is author of Bright Ideas:  Insights from Legal Luminaries Worldwide, published by Mill City Press and available on Amazon.  Bright Ideas is a compilation of 23 original essays by leaders and influencers around the world.

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Innovations in Content Marketing: Across the Pond and Around the World

Innovations in Content Marketing:  Across the Pond and Around the World with Leigh Dance and Deborah McMurray, November 16, 2016, London The focus for this workshop is on innovative ways firms can use content marketing to drive more sales.

Leigh Dance, President of ELD International LLC, will discuss advances in global content marketing as professional service providers build and maintain trusting relationships remotely.  Her presentation will include global content marketing tips and anecdotes, and give best practice examples as well as common mistakes.

Deborah McMurray, CEO of Content Pilot in the US, will discuss innovative ways professional service providers assemble better pitch content firm-wide, including expertise.  She will reveal findings from Content Pilot’s bi-annual study on fundamental best practices of websites and content execution of Global 50 law firms.

For more information and to register, click here!