Leigh Dance has written, published and spoken extensively on many aspects of global legal services, at major global conferences and in business and legal industry publications worldwide, including The Wall Street Journal. Click here for our extensive archive of past (we believe still insightful!) published articles.

Dance is author of Bright Ideas: Insights from Legal Luminaries Worldwide, published by Mill City Press and available on Amazon. Bright Ideas is a compilation of 23 original essays by leaders and influencers around the world.

find OUR insights On:

Leigh Dance is Global In-House columnist for:

...and our blog here!

Dec 8, NY: Fighting Erosion of Client Trust

I’m pleased to gather with law firm marketing and BD chiefs in NY, hosted by CMO Aleisha Gravit at Akin Gump’s offices. I will brief the group on 'Improving client relationships by fortifying trust'. Trust in business is eroding, and it’s not only from the recent Panama Papers leaks or big compliance breaches. Distrust in business is cascading to law firms and accountancies. I’ve learned that fighting trust erosion has become a key strategic theme for 3 of the Big 4.

By understanding trust erosion and taking steps to counter it, law firm marketing and BD leaders can help their firms communicate better and support their lawyers in solidifying client relationships. We’ll start the roundtable briefing with a speed-walk through the 2016 Edelman Trust Barometer, followed by suggestions and tips I’ve gathered from clients on how to build and keep trust. Half of our time will be roundtable discussion.

Blog, General Content posts, global law firms, Marketing, NewsElizabeth DanceDecember 6, 2016content marketing, corporate law departments, global trends, global trends in law firms, law firm marketing, law firm marketing & business development