Dec 8, NY: Fighting Erosion of Client Trust
I’m pleased to gather with law firm marketing and BD chiefs in NY, hosted by CMO Aleisha Gravit at Akin Gump’s offices. I will brief the group on 'Improving client relationships by fortifying trust'. Trust in business is eroding, and it’s not only from the recent Panama Papers leaks or big compliance breaches. Distrust in business is cascading to law firms and accountancies. I’ve learned that fighting trust erosion has become a key strategic theme for 3 of the Big 4.
By understanding trust erosion and taking steps to counter it, law firm marketing and BD leaders can help their firms communicate better and support their lawyers in solidifying client relationships. We’ll start the roundtable briefing with a speed-walk through the 2016 Edelman Trust Barometer, followed by suggestions and tips I’ve gathered from clients on how to build and keep trust. Half of our time will be roundtable discussion.