Leigh Dance has written, published and spoken extensively on many aspects of global legal services, at major global conferences and in business and legal industry publications worldwide, including The Wall Street Journal. Click here for our extensive archive of past (we believe still insightful!) published articles.

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Research of Interest for Developing Content Strategy

On April 14^th I am speaking with Deborah McMurray, Elonide Semmes and Norm Rubenstein at the LMA conference in San Diego. In my comments I am referring to three studies that I find have very useful information for international professional services firms as they develop content strategy. The studies can be found online:

Economist Intelligence Unit: http://www.economistinsights.com/countries-trade-investment/analysis/competing-across-borders

Edelman Trust Barometer 2015: http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/

Education First’s English Proficiency Index 2014: www.ef.com/epi/

I would be interested in your comments about these and other studies that have been helpful to you on this topic.

Blog, General Content posts, Marketing, NewsElizabeth DanceApril 14, 2015content marketing, global legal services, global trends, international business, law firm marketing, law firm marketing & business development, LMA 2015, LMA Conference