Research of Interest for Developing Content Strategy
On April 14th I am speaking with Deborah McMurray, Elonide Semmes and Norm Rubenstein at the LMA conference in San Diego. In my comments I am referring to three studies that I find have very useful information for international professional services firms as they develop content strategy. The studies can be found online:
Economist Intelligence Unit: http://www.economistinsights.com/countries-trade-investment/analysis/competing-across-borders
Edelman Trust Barometer 2015: http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/
Education First’s English Proficiency Index 2014: www.ef.com/epi/
I would be interested in your comments about these and other studies that have been helpful to you on this topic.